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R.I.P Hyphen: AP Stylebook Officially Changes from ‘e-mail’ to ‘email’
No one panic, but the world as we know it just changed. Things will never be the same, and there’s no going back now. Gone are the simpler times when a good ol’ fashioned hyphen in the word “e-mail”...
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How To Add a Mailing List Signup Form To Your Facebook Page
Facebook has made some substantial changes.Click here to view the updated tutorial with detailed pictures. Have you heard of this thing called Facebook? (Joking!) Email marketing goes hand-in-hand with...
View ArticleTwitter Hits 200 Million Tweets Per Day > Are You Publishing Your Email...
I’ve always been a proponent that email marketing and social media go hand-in-hand. In the world we live in today, it’s all about communication & relationship building, and both email marketing...
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Small Businesses Are Focusing on Email Marketing and Social Marketing in 2012
Earlier today we issued a press release announcing the results of a recent study we did of 1,000 small business owners in North America. We wanted to get inside the minds of small business owners to...
View ArticleForrester Research: Email is More Effective Than Social Channels for Online...
I’ve been an email marketing guy for over 10 years, so it wouldn’t shock anyone to hear me say that email is hands-down the most effective marketing tactic for online retailers. But, thanks to a recent...
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How To Add a Mailing List Signup Form To Your Facebook Page [Updated]
I started my previous post on this topic with this: Have you heard of this thing called Facebook? (Joking!) By now I’ll go ahead and assume you’ve heard of Facebook and maybe even heard the term...
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2013 Email Marketing & Social Media Content Calendar: Top US and Canadian...
“Those who fail to plan, plan to fail.” We all know it’s easy to get distracted by the millions of things that go on in our daily professional and personal lives that we forget to plan our email...
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Facebook Now Has Clickable Hashtags – How Can Marketers Use This To Their...
Remember when this symbol, #, was just a pound sign on your phone or a quick way to write the word “number”? Now it is so much more to the point where many people see this symbol and it is so obviously...
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Just Released: Celebrity Social Media Power Rankings 2013
Social media has changed the world we live in…. If you jump back in time and told someone to “tweet something”, they’d think you have lost your mind. If you told someone to pin something to your board,...
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Use Email Marketing To Fuel Your Social Media Campaign
Email marketing and social media are keys to online business success. This is true for both small and large businesses alike; the problem most have is effectively integrating the two. Many use social...
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Stages of Social Network Adoption [Funny]
I have been consulting about social media since it was brand new. I remember when people moved from MySpace to this thing called Facebook…. and, at that time, Facebook was really easy to use with...
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Staying In-Character: Understanding Your Company Persona
There’s no doubt you have a personality all your own. Chances are there’s nobody else out there quite like you, and if you started to act differently, the people who know you best would be sure to...
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Hitting the Ground Running with Your New Blog
At first glance, starting a blog seems like a pretty easy process that doesn’t take much thought. Just sign-up on a free site, write up a few quick blurbs, and watch as your page pulls in loads of...
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Lessons to Be Learned from the Facebook Lawsuit, Part I: What Happened?
Social media giant Facebook finds itself in some hot water with privacy rights groups and activists after reports emerged detailing a potentially major breach of user privacy and practices. While your...
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Lessons to Be Learned from the Facebook Lawsuit, Part II: Staying in Compliance
Now that you’ve read the first blog detailing the faux pas of Facebook in regards to how the company mishandled private consumer messages, it is a great time to look at how you can avoid similar...
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Social Media and Email Marketing: A Match Made in Heaven?
It’s 2014, and the Internet has never been more alive with people connecting across the globe on countless platforms. While this might not be awe-inspiring to some, if you’re a business looking to...
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Use Online Marketing to Raise Awareness for Your Nonprofit
If you run a nonprofit organization, you probably have two primary tasks that influence every decision you make. The first is sticking to a budget that is, at the best of times, pretty tight. The...
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WhatsApp and Facebook: Is Your SMS Marketing Campaign in Danger?
It’s your brand’s worst nightmare: you drop a hefty chunk of your marketing budget onto a great SMS campaign, only to watch the bottom fall out as some new craze hits your target audience. If you’ve...
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Finding Marketing Synergy Between Facebook and Great Emails
For the regular readers of this blog and pretty much any other site that covers email marketing, you probably see a ton of discussion regarding social media – and for good reason. While emails are...
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5 Must See Tips for Growing Your Contact List on Social Media
By now, you know that email marketing and social media are two peas in a pod when it comes to reaching out to your audience. Whether it’s one of the countless marketing blogs out there telling you how...
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